Helsinki, Finland -
September 19, 2002
SSH Communications Security Corp To Sharpen Its Business Strategy
- SSHs long-term goal is to achieve an operating margin of 20 percent - The company aims to maintain a net sales growth of 25-30 percent - The company will focus especially on meeting the data security needs of financial institutions, large enterprises and organizations - The same basic technology is also licensed to hardware and software manufacturers - The company will concentrate on software-based data security solutions only SSH will place an increasing emphasis on providing specified end- customer segments and OEM manufacturers with easy-to-use products enabling strong encryption and user identification. SSH will seek robust growth on a long-term basis, exceeding the market average. Its specified goals include well-defined profitability and growth targets, with a focus on organic growth, bolstered by potential corporate acquisitions, to support both the companys sales channels and product and technology range. Although the company seeks marked growth on a long-term basis, it prioritizes healthy profitability. SSH is divided into two business areas: Business Security Solutions specializes in data-security solutions designed for specified end- customer segments while Security Toolkits and OEM Products is responsible for providing hardware and software manufacturers with toolkit and other OEM-based products. Its re-defined strategy will not, for the time being, change the companys product range, though some product redefinition and repositioning will be carried out. During 2003, the company will introduce new products based on existing technologies. PROVIDER OF EASY-TO-USE PRODUCTS AND STRONG ENCRYPTION TECHNOLOGIES SSH aims to become one of the worlds leading data security solutions providers in its selected segments and to have its name associated with reliable, easy-to-use and state-of-the-art technology based end- user and OEM products. With the companys main market areasthe US, Europe and Asia remaining unchanged, the market focus in Europe will be on Germany, the UK and the Nordic countries, and in Asia on Japan, Korea and Taiwan. PRODUCTS SSH offers its customers highly advanced and best-of-breed data security products and solutions, which apply state-of-the-art data communications technologies, cryptography and electronic identification technologies. The companys products safeguard the customer organizations internal and external data communications and enhance their network security. At the same time, these solutions promote the adoption of increasingly more efficient and inexpensive business processes within customer organizations and open up new opportunities to do business on the Internet and other information networks. Its redefined strategy will not, for the time being, change the companys product range, though some product redefinition and repositioning will be carried out. During 2003, the company will introduce new products based on existing technologies. MISSION SSH provides solutions that protect customers internal and external data communications. VISION SSH aims to be a leading provider of high-quality enterprise and OEM- based data security solutions designed for selected industry segments. The company seeks to strengthen its SSH brand as a brand appreciated by its target group on a global basis. The company commits itself to creating added value for its customers and increasing shareholder value. It pays particular attention to the superior quality of its products, customer support, and rapid but still profitable growth. In an effort to fulfill its vision, the company will focus on its core businesses and the development of its existing products and technologies on an increasingly customer-led basis. GOALS SSHs long-term goals are as follows: - SSH will achieve an operating margin of 20 percent - It will maintain a growth of 25-30 percent, mainly based on organic growth - Sales of existing products will grow by 20-30 percent - The company will prioritize profitability CAPITAL MARKETS DAY SSH will arrange a Capital Markets Day to investors and equity analysts on September 19, 2002. The material presented in the event will be available from the companys web site www.ssh.com. Helsinki, September 19, 2002 SSH COMMUNICATIONS SECURITY CORP SSH COMMUNICATIONS SECURITY CORP Arto Vainio CEO
CEO
Arto Vainio
Tel: +358 20 500 7400
Investor Relations/CFO
Mika Peuranen
Tel: +358 20 500 7419
E-mail:
© 2002 SSH Communications Security Corp. All rights reserved. ssh® is a registered trademark of SSH Communications Security Corp in the United States and in certain other jurisdictions. All other names and marks are property of their respective owners.
